Subex Azure to unveil worlds first revenue operations center
Azure Limited a vendor of revenue maximisation solutions for telecom operators
unveiled a model Revenue Operations Center (ROC) at the recently concluded 3GSM
World Congress in Barcelona.
The mobile sector is currently losing an estimated $77 billion
through avoidable revenue leakage a figure which could well rise with the emergence
of new content-based services. To combat this leakage, Subex Azure pioneered
the strategic concept of a ROC, which is a centralised and integrated platform
for operators to assess, address and correct all aspects of their revenue maximisation
The ROC affords operators centralised revenue monitoring and
control via a set of dashboards and process workflows by integrating individual
revenue assurance, fraud management and risk management solutions. This will
allow operators to keep an eye on the financial performance (e.g. total revenue,
ARPU, subscriber growth), revenue performance (e.g. revenue/ cost by category,
revenue/ fraud loss) and operational performance (e.g. revenue/ fraud/ bad debt
loss by root cause) across their networks.
Revenue management is becoming increasingly important
for operators offering next-generation wireless and wire-line services.
With many services being delivered by third-party providers, an end-to-end approach
to monitoring and protecting revenues will be required to deliver a greater
customer experience, said Norbert Scholz, Research Director at Gartner.
At 3GSM, Subex Azure will demonstrate how the ROC would work
for a mobile operator with around 100,000 subscribers. The demonstration
will illustrate a series of real-life scenarios that mobile operators typically
face and how the ROC would help address them. These scenarios is expected
to include include managing increases in interconnect costs, revenue leakage
on content provision, relaxed credit scoring leading to bad debt, Internal fraud,
rising customer complaints and rebates and handset theft.
Subash Menon, Founder Chairman, Managing Director & CEO,
Subex Azure Limited, said: With the emergence of complex next-generation
content services it is imperative that mobile operators maximise these potential
revenues. The ROC is an innovative solution and will play a central role
by providing an end-to-end view of revenue flows throughout the whole business.